OLYMPIC BID CITY IDENTITY: SHANGHAI + HANGZHOU

The Olympic games blend sport and culture in a way to find joy in the effort of things and teaches the value of respect for fundamental ethical practices. This Olympic bid city combination mark combines the similarities of what Shanghai and Hangzhou are known for. Both of these cities are close to the water and have many old water cities surrounding them with beautiful bridges. The rising sun is representative of the new innovation and progression in science, technology, art, design and fashion found throughout these cities. The typeface used is Upgrade semibold, as it is sleek and simple and keeps the focus on the logo itself.