FLAMETHRWR matches encourage all kinds of burning–from candles, to a letter from your ex, even bridges (not literally though). Each box has a different saying related to burns or burning, which carry a more metaphorical lesson with them. Examples of these sayings are “burnin down the house”, “burning bridges”, “burnin love”, “feel the burn”, and “crash and burn”. This packaging is type heavy and colorful with vintage elements. Each box has a logo on the top that changes color with the heat of your fingers or flame, which represents the changing of something when you let it go or burn it. The user of this product would feel that they are burning and letting go of things that do not serve them or matter to them, with a fun twist on sayings everyone knows.