ONCOTECT EMAIL MARKETING

Oncotect, an affordable multi-cancer screening test for dogs, embarked on an extensive email campaign targeting both B2C and B2B audiences. The campaign's primary goals were to clarify the product's purpose, streamline the account setup process, and present complex information in an easily understandable manner. The design concept emphasized visual appeal, brand consistency, and the strategic use of brand graphics and illustrations. The project involved a thorough design phase in Figma, followed by integrating these templates into the Klaviyo platform for automated email marketing. Overcoming Klaviyo's platform limitations, including video embedding constraints, demanded creative solutions, ensuring a seamless user experience. Ultimately, the email campaign successfully informs and empowers pet owners and veterinarians, improving their comprehension of Oncotect's value.